Does B2B marketing need to be transformed? If you’re creating content without understanding how your customer buys… if your lead gen and lead nurturing aren’t coordinated… if marketing isn’t marching in lockstep with sales… you’re feeling the pain. And Carlos
Machine Learning and Cybersecurity – Look Beyond the Hype
Machine learning is undoubtedly the hottest topic in cybersecurity today – but it’s also among the most over-hyped. Not because it won’t live up to its promise, but because it’s being marketed so pervasively and even inappropriately. It’s no surprise
How Will You Change Your Perspective This Year?
While some say change is the only constant, uncertainty is an unavoidable partner in our cybersecurity journey. Uncertainty about what events will affect us, how our own organizations will change, and how best to plan in advance and react over
Online Safety and Cyber Survival Guide
This was originally published on invincea.com on December 1, 2015. ‘Tis The Season To Celebrate… but be Cyber-crime Conscious Now that the annual shopping binge is underway with Black Friday and Cyber Monday, we are forced to confront the rituals
The Second Law of Intrusion Detection: Detection Requires Intelligence
This was originally published on invincea.com on September 11, 2015. When it comes to home security, I love my Dropcam. It’s easy to set up, captures a brilliant high-resolution image, and provides an intuitive interface for me to view
Five Essential Takeaways from RSA Conference 2015
This was originally published on invincea.com on April 30, 2015. With cybersecurity commanding national headlines on a daily basis, RSA Conference was bound to be a frenzied week of white-hot hyperbole and meetings with old friends, and it didn’t